a vintage rug boutique

ÖZEL

BRAND DESIGN / PACKAGING DESIGN / INSTAGRAM DESIGN / HOMEPAGE DESIGN

The Strategy

OZEL is a conceptual brand targeted towards people who love expressing themselves through bold, eclectic home decor. The bright red brand color sets OZEL apart from other vintage rug boutiques online that mainly focus on muted, nostalgic colors. This brand is all about the colorful, one-of-a-kind rugs that make a statement in each of their customer's homes. I added accents of gold foil and handwritten notes to make each step of the buying process feel special and memorable.