Aerthen Beauty


The Strategy

Aerthen Beauty is a conceptual brand targeted towards environmentally conscious consumers. The sleek and modern look relays a clean and fresh feeling. The minimalistic approach to the brand design appeals to subscribers of the minimalist and sustainability movements and creates an elevated look that matches its higher price point.The branding overall is unisex by nature, making it a product both men and women feel comfortable displaying in their modern, open-shelved bathrooms. It adds to their interior design aesthetic as if intended to be displayed.